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Hey Keri, I do not have hard data to prove this claim, it's purely my opinion and I should have marked it as such. I had a few presentations to customers recently and most of the time when I asked them to go to a specific page the person would use a hyphenated (spelling?) version or search brand1 keyword1 instead of brand1keyword1. I personally first try a hyphenated version (e.g. -online.com). So I updated my response to the question to reflect this. Sebastian