I would encourage you to step back and ask a different set of questions....
- How can I become a trusted entity online?
- What can I do to educate, engage, or entertain those looking for my products / services?
- What problems am I solving, or what solutions am I offering?
If you think through these - and set out to answer them, you'll get plenty of great mentions, in all the right places.
Cheers, and good luck!