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Well fortunately it shouldn't take too long for them to incur Google's wrath. What is your domain/page authority compared to theirs?

A company I am working with has been posting pictures and links to their website in the comments section of Houzz articles. I notice many companies have been doing this in general. While it generates decent amounts of traffic, I am wondering if google sees 30 links coming from article comments that it will deem that as spam?

My gut tells me to send these comment links to the Houzz member profile, then direct them to your own website.

Thoughts?

***Anyone in home design, decor, etc. should really get involved there. Fantastic source of business for professional in that field.