Questions
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Best Web-site Structure/ SEO Strategy for an online travel agency?
Hi, Cool question! I previously ran a startup that was essentially an aggregator, something similar to an OTA, but we were aggregating classes instead of properties/homestays. I found that the best way to structure the site was some thing like this: 1. Home (Targeting the biggest, baddest keyword you can find) https://qualistay.com/ 1.2 Category pages Broad keywords in each category (in your case, 'tenerife south apartments for rent' etc) You currently have this as https://qualistay.com/properties/tenerife/ I'd have gone with creating multiple 'category' pages like https://qualistay.com/tenerife-south/apartments https://qualistay.com/tenerife-south/villas https://qualistay.com/tenerife-north/apartments https://qualistay.com/tenerife-north/villas 1.2.1 Sub-Category pages Still relatively broad, but more specific keywords You didn't choose to sub-categorize these pages even more, but here's what I would have done: https://qualistay.com/tenerife-south/apartments/adeje https://qualistay.com/tenerife-south/villas/adeje https://qualistay.com/tenerife-south/apartments/arico https://qualistay.com/tenerife-south/villas/arico https://qualistay.com/tenerife-south/apartments/granadilla-de-abona 1.2.1.1 Property pages Specific keywords https://qualistay.com/tenerife-south/villas/playa-de-las-americas/villa-victoria These pages would tend be targeting the so-called 'brand keyword' of each individual property. Structuring your site this was enables you to include the targeted keywords in your URLs and enables you to rank almost every single page efficiently based purely on the location of each property. In this manner, you would be able to rank for the top tier keywords which I'm guessing is 'tenerife villas' and 'tenerife apartments', the 2nd tier keywords which would be 'tenerife south villas for rent', 'tenerife south apartments for rent' and the 3rd tier keywords which would be 'playa de las americas villas for rent'. You also get the benefit of ranking for each individual property's 'brand name' like 'villa victora tenerife south'. If the property happens to fall on the same building, then you can sub-categorize it even further like https://qualistay.com/tenerife-south/villas/playa-de-las-americas/villa-victoria/level-1 https://qualistay.com/tenerife-south/villas/playa-de-las-americas/villa-victoria/level-2 Hope this helps!
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