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If you go with Scenario 1 you will give your shop domain the following benefits: -If frequently updated, fresh content (remember: freshness is something Google likes so much) -Improved internal linking -All resources in the same domain: products, relevant info, etc. -Great landing pages -Posts are more likely to be shared than products, so take advantage of social media to publicize your store through the blog. One final note: you are planning to build your blog with WordPress. I'm absolutely in love with WordPress, but PrestaShop gives you the chance to use own modules to have this feature. I give you some examples: http://addons.prestashop.com/en/content-management/1213-blog-module.html http://www.themes-prestashop.com/es/modulos-gratis/31-prestashop-blog.html http://www.buhoc.com/prestashop/es/modulos-gratuitos-prestashop/44-modulo-blog-prestashop.html Hope it helps. Sergio