Questions
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Adwords :what do you think about creating 2 different ad groups for each match type of the same kws into the same campagn?
After doing some serious digging and researching re: the classification of 'duplicate' keywords (there's a ton of information about how to remove them but the definition of what's a dupe and what's a 'variant' is really, really hard to find), there's a basic question about using redundant words within keywords that doesn't appear to be clearly addressed anywhere. 1. If you use the same root word _within a set of keywords, _are each of these keywords that use the same root word considered duplicates? To use the example above: +red +cat +red +cat +boots +red +cat +bag I would assume not— because each of these keywords that use the same word technically become a new keyword variant with the addition of each new word. Is this accurate? 2. That said, Google offers a de-dupe setting to catch the re-use of words within _keywords,_and this seems to be used vaguely to define a keyword as a potential duplicate, but is this true in practice? Thanks!
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