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Google won't see the local version (I assume your site is UK based) - Googlebot is visiting with an IP from California & will see the "international" version of your site. They indicate that they have bots visiting the site from other IP addresses (local aware crawling) - but to be honest, if I check the server logs of our sites (based in FR & ES) I only find visits from US IP's. If the international version has only minor differences to the local version it shouldn't be a major problem - if they are major differences it's probably better to find another solution. This could be creating a different version of your site (which could be overkill), or presenting international visitors the choice on first visit (local version/international version). You store the choice in a cookie & personalise the content on the pages based on the cookie value. This way, Google would see the "local" version of the site. Hope this helps, Dirk

Hi Jonathan, Thanks for your question! The answer depends on: The demand: With the search behavior of your users: Do they search for your product using the type of wood in their queries? For example: "Product + Wood Type"? If your users use those terms and queries to search for your products then it would compensate to enable them specifically to be indexable instead of using just a filter that could be non-indexable in many ways (to avoid the crawling of pages that are not meant to be ranked anyway and control your crawl budget). The supply: The availability of products and content that you have to match those queries: Do you have enough unique products to feature for each type of wood (or whatever criteria or subcategory) that you have identified that your users search for? Would it be considered a "low quality content" page with little value and offer by the users? With no unique description? Would they end-up penalized by Panda if you decide to index them? If you identify that there's a demand for those specific type of products that would compensate that you specifically enable these pages to be indexable and rank for them and at the same time you have enough supply, with products and descriptive content to feature in them and satisfy your users, then yes, the best would be to create a static structure for these sub-types or sub-categories, instead of just non-indexable filters. If it's not the case, then the best would be to allow your products to be browsed using them, but without indexing these pages specifically. Would this answer your question? If you can give me more specific examples of the category levels or more specific scenario (without giving specific brand or company names if you don't want or can't) I would be able to give you a more specific answer. Thanks!