I understand that the data on Google Analytics and Alexa would probably differ a little bit, but in our case, we see a substantial difference between the reporting parameters between these two. For example, the Alexa data shows that the number of page views per visit is approximately 11 pages whereas Google gives a figure closer to 5 pages/visit. The avg time spent on a visit is approximately 15 minutes on Alexa but closer to 4 mins on Google Analytics!
Any inputs on why this huge discrepancy would exist?
TIA
Asif