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That's where you'll have to roll up your sleeves and start the real SEO work. If you're lost as to where to start, check out Moz's Beginner's Guide to SEO.

My advice: Seek and find a trusted professional who can take care of this for you. Is your site in English? My other advice: Improve English. Search more for this stuff, you actually need to read and learn a lot for the answers you are seeking. That is not a question anyone can give you a good answer to around here in one piece. Once you do more research, you find out that there are tools out there such as https://ubersuggest.io/ and google keyword planner for ads that help you get the answers you want related to keywords. but best advice for YOU is to hire a professional in my humble opinion.

Hi there, Sam from Moz's Help Team here Chris is absolutely right - great suggestions. I've also put together a bunch of resources for you here, since you're just getting started on your Moz journey! First, we have an extensive guide to learning SEO! And this Choose-Your-Own-Adventure Guide to SEO is great to refer back to as you level up your skills and knowledge. We also have a Getting Started guide to walk you through setup and the tools. Moz Academy is awesome for when all that reading gets tiresome and you want some videos! You can watch a past Welcome Webinar for Moz Pro to show you all of the tools or arrange a live 1-on-1 demo with one of our fabulous onboarding specialists from this calendar. I hope this helps! If you have any other questions, please feel free to reach out here or at help@moz.com (response times are generally quicker there from our Help Team).

Hi Charles! I would love to help but I need a little more details to provide an answer that will really help you improve your campaign! To get a jumpstart on improving your rankings in the SERPs, I recommend asking yourself the following questions about your website: What is the domain age? What is the domain authority? Are there optimized title tags for all of the webpages? Are the website's meta descriptions optimized? Are there high quality backlinks linking to the website? What is the website speed (on both desktop AND mobile)? Is the website mobile friendly? Is the website secure? All of these factors could be reasons why you might not be performing as well as some of your competitors. Then, take this same this of questions and run it by the top competitors ranking for the keywords you want to rank for. This will give you a better idea of where you stand, where they stand, and how to outperform them.