Questions
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Pagination, AJAX, rel=next and previous, rel canonical and meta noindex :)
Even "normal" pagination is tricky, and I'm honestly not a fan of Google's recent advice. They've developed a very complicated, self-serving option that's tricky for webmasters and also doesn't work on Bing. That said, I think Alisha has laid out the options very well. I completely agree that the "View All" as you've described it isn't really applicable here. Your main page is only a View All for visitors, not Google (as Alisha noted). You could create a "View All", but then technically that should also be available to human users. I actually do like NOINDEX, FOLLOW as an option for pages 2+, as those pages rarely have any search value, it's much simpler than rel=prev/next, it works on Bing, and it tends to be more effective (in my experience, at least). That said, Google's rel=prev/next implementation is also theoretically valid here. In essence, ignore the AJAX, as that's for users only. Treat this as a regular pagination problem, since that's what Google is seeing. Also, Adam Audette has some good (although complex) advice on the subject of pagination: http://searchengineland.com/five-step-strategy-for-solving-seo-pagination-problems-95494
Intermediate & Advanced SEO | | Dr-Pete0 -
How often does Google crawls old pages, is it worth to get links from them ?
I would think it would depend on the age of the article and whether or not people were actively linking to that. So even the old article, if all of a sudden people started linking to it (like a bio for a actor when there is suddenly news about him) it would become relevant again and likely good. If it is only a couple of months old, I think it would be more worthwhile than something that is 2 years old.
Link Building | | RobertFisher0 -
Using MOZ Keyword Rankings with Google Analytics in Excel to track paid keywords
Hi Felipe, You raise an excellent point about paid keyword traffic in GA. The reason SEOmoz hasn't offered this until this point is that: Integration with Google Analytics is still pretty new to the PRO platform - but new features are being added all the time. Most of our historical focus has been on promoting organic traffic - but we could definitely do a better job of making room for paid traffic as well. This fits most of SEOmoz customers needs. That said, there's a lot of validity in wanting to look at paid search volume and it would make a great feature request. (I encourage you to submit and vote for this feature) Part 2 - If I understand correctly, you want to combine/import paid traffic data from Google Analytics with the keyword report csv from your PRO campaign. The good news is this is simple task in Excel and easy once you get the hang of it, but it takes a little learning to get there. The full answer would require a short book (or really long blog post) detailing each step - but fortunately by learning the basic functions, you can do all this yourself and more . It might take and hour or two to get the hang of it, but you will be armed with the knowledge to tackle all kinds of common Excel challenges. To combine data like this, what you are looking for can be achieved in Excel using VLOOKUP or INDEX/MATCH functions. The best place to learn these is in Distilled's excellent Guide on Excel for SEO. I worked myself through this guide about six months ago, and now I tackle "advanced" Excel tricks with a bit more confidence. Hope this helps! Best of luck with your SEO.
Moz Tools | | Cyrus-Shepard0 -
How not to get penalized by having a Single Page Interface (SPI) ?
Hi, Google and Bing can see how much time your users spend on the page, and since they can also see that there is a large amount of information accessible through that page, I don't think you need to be as worried about the "single page" factor as normal. That said, just because your main user interface lives within a single page, there is no reason that you cannot have other pages linked to it. In fact there are a number of other pages which should be included in your site. For example: Contact, About, Terms, Privacy Policy and (if relevant) Disclosure and/or Disclaimer. They do not have to be right up front or included in your main UI, but they should at least be available for users as text links at the bottom of the page, in a sidebar or somewhere. If you don’t include them you are reducing the appearance of transparency for the site. This works against trust and will make people less confident about doing business through your site. Given that you are in real estate, these things should be a major consideration. Also, if you do not have an About page, you are reducing your opportunity to grow your customer base and add more clients. Hope that helps, Sha
Web Design | | ShaMenz0 -
Alternatives for having less then 100 links per page
If you are hoping to pass on link juice to the listed properties, you have a problem. If you are not listing them for SEO benefits then don't worry about it. Google will crawl the first 100 or so links, and stop. This is not detrimental to your site, you just arnt passing on any link juice. GREG
On-Page / Site Optimization | | AndreVanKets0