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similarweb.com -> Will give you very nice insights about your competitors.

Hi Alex, I'm going to write from a Local SEO perspective because this is what I know, but I hope you'll get lots of feedback from traditional SEOs as well to your good question. Yes, for some years now, Google has been localizing more and more results. If you are searching from a Miami-based device for any term which Google perceives to have a local intent, they will typically show you results that are geographically local to you. Google does not handle all terms this way. For example, if your website is about Abraham Lincoln or scotty dogs, searches for these things are unlikely to trigger local results. But, if you are searching for shoes, furniture, cell phones, etc., then it is quite likely that Google will presume that you are looking for a local resource and will localize the results to you. This is the case for countless terms that Google has deemed to be local, and for good or ill, this has put national, non-local business owners at something of a disadvantage. Simultaneously, if you are in Miami and your national client is in Denver, you will both be seeing different results. In other words, you will be seeing results that are local to Miami and he will be seeing results that are local to Denver. Because of this, there are no 'standard' results or firm rankings. In sum, what you are experiencing is a common phenomenon. I would expect that national business owners struggle to build enough authority so that they might be included in these perceived local results, overcoming Google's bias. Given this, I'll leave off here in hopes that some of our expert traditional SEOs can explain if/how they are overcoming this bias. I hope my explanation has helped you to see that you are experiencing something quite real and quite common.

If the individual sites don't have any external links pointing to their internal pages and those pages are not getting any search traffic, you could just 301 each domain to the appropriate landing page on the new domain.

There is also Authority Labs https://authoritylabs.com/pricing/ The pricing/domains/keywords are similar to myseotool.com, but myseltool.com beats it out at the beginner level. I use Authority Labs right now, but I'm definitely going to watch this thread closely as I just started using them and I'd be open to moving for a less expensive or greater feature tool.

Hey Alex, personally, I would focus on getting your citations put together well with ideally unique descriptions that include your keywords. Don't worry too much about building links and certainly don't worry too much about anchor text. Go for the easy wins first and we are seeing great results in local search for existing sites with just some local branded links, solid on page optimisation and a sensible site structure, citations and well put together and optimised Google+ Local profile page. Put together a review strategy and try to get keywords and location in your reviews. Maybe do a small bit of AAA guest blogging on a relevant site with a relevant blog topic and get a link back. Work in keywords if you really want to but be sparse, varied and sensible. Links, links, links is not the way to do, do, do things any longer and especially not in local. Hope that helps! Marcus