Questions
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Should I create additional pages for to try to rank for alternative keywords?
In terms of intent, I originally targeted "training" to compete with competitors - they were doing only classroom training and we were trying to sway customers over to online training which we do. But it's been a few years now and searchers are looking more for "online courses", which we get found for, but not positioned as well as we could be. I'll consider putting together a separate page targeting "online course" and use your advice for linking to it from a reworked training page. Thanks.
Keyword Research | | plannerguy0