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Thanks for the reply. Anyone else have an opinion? Many thanks

Wes, I had a similar problem with getting a fresh ranking report and was told there was a server crash. Some data was lost. I suspect you fell victim as well. I just received an updated report so I'm assuming you will too. HTH.

The on page analysis is showing you this URL as it is the one that you are currently ranking 37th for. The Grade applied to this page is determined by many on page elements that can be better optimised to improve your Grade - and in doing so the likelyhood of improving your rankings as a result. With regard to better optimising your page to best match your keyword - I would suggest that you first (and foremost) look at focusing on first selecting a small number of potential keyword variations that are the most relevant to your niche, your content and your customer - make sure they are targeted keyword/s rather than a very broad keyword/s (especially if the broad keyword is one that is highly competitive.) Then I would take my shortlist of keywords and do some keyword research using something like Google's Keyword Tool or similar and examine the popularity of these keyword phrases (I would also consider selecting phrase and exact matches for these keywords) to best determine the most popular variations based on the number of monthly searches. Try and build a URL structure that matches this keyword too - for example www.mydomain.com/villas-in-florida/ (If this proves to be a different keyword to the one you are currently using and you want to change the URL structure, page title etc and some of the copy on page you should create a 301 redirect from the old URL to the new.)

It seems like these pages were gaining links for you so I would suggest recreating them to the best of your ability. Hopefully it will be high enough quality content again that people will continue to link to it. A 301 is great too but content that relates to something may not be what people will link to in the first place. Either way it sounds like you know what you are doing SEO wise, but now just think what would be better for the reader. Perhaps 301 them all now and create the pages as you have time? Good luck.