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Hello Pikka, I searched for that page on Google and see the review rich snippet in the SERPs. Perhaps you are thinking this is going to change your ranking. It is not. It will change the way the search engine result looks, which will encourage a better click-through-rate, which "could" indirectly improve rankings, but technically speaking at this point in time there is no direct ranking benefit from having a review/rating rich snippet in the SERPs. They look good in the search results: See here. Be happy!

Hi pikka, I believe there is no fixed rule for the name of the subfolder. However, it would be useful to keep it consistent (es-es, en-gb, de-at) and short. There's a question previously on Moz that dealt with this: http://moz.com/community/q/best-url-structure-for-multinational-multilingual-websites Hope that helps

Hello Pikka, The paginated pages each have a self-referencing rel canonical tag and content that is duplicate to the main page. I think this could be your problem. Example: http://www.bookatable.com/uk/101917/oxo-tower Rel canonical = http://www.bookatable.com/uk/101917/oxo-tower http://www.bookatable.com/uk/101917/oxo-tower?reviewPage=4 (same content as above) Rel canonical = http://www.bookatable.com/uk/101917/oxo-tower?reviewPage=4 We could make this as complicated as can be, but I'd be willing to bet money that if you simply made the rel canonical tag for the paginated pages the same as the canonical page (e.g. http://www.bookatable.com/uk/101917/oxo-tower) you would see some lift in rankings and traffic. Good luck and let us know how it goes!

Hi pikka, While rel=”next” is used much more commonly based on search engine research for this query, the two do appear to be interchangeable for all intents and purposes. For best practice, it would be recommended to use the more common term rel=”next” just for safety’s sake, but I would not worry about any other terms using the apostrophes just yet.

Hi Mihai, Thanks for your reply. I also have parameter URL's on some of these pages, which are mainly used when I send email campaigns to the same targeted pages, but with slightly modified content such as a custom banner on it. These pages are all noindexed but are helpful for targeted campaigns. In these cases the landing page still has the same paginated reviews series at the bottom. How would I treat these? For example: http://www.example.com/product?custombanner In these situations would i use the following for the paginated review URL's?: http://www.example.com/product?custombanner&review-p2 in conjuction with a canonical tag to http://www.example.com/product?review-p2, or could I just leave it as pointing to http://www.example.com/product?review-p2 (ie no need to have unique review pages for the parameter pages with canonicals)? Thanks

hello, Nice article. I have a questions: If you have a multi lang site with Subdirectory: would you use Subdirectory: domain.com for the english version or its bertetr to use straight a redirect from domain.com to .com/en/ ?