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Alan, I like most of your responses. A fat thumbs up for you! I don't risk getting my clients' websites. Imagine me losing all the income? I had a talk with my client that I can get him to the top by creating a little shady things (spam) OR I could take the long hard road. We took the long hard road which was based off his decision to retire in the next two years. We can't afford to get Google smacked. @Gareth, not everyone spams or over-optimizes. I definitely don't over optimize. It lowers conversions because the content becomes unreadable. ACTUALLY, my sites are ranking higher now so I am glad this is happening.

I have watched it, he is talking about spam tacktics, I dont see the tooll recomending any of these.