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Hello Tommy This is the type of site I'm talking about. It's full of good content, ranks highly and looks professional. http://www.seomark.co.uk/how-many-backlinks/ But the pages that have what look like subheadings are just CSS classes. Many of the pages don't have any sub headings at all. The person who made the site obviously knows what he's doing, I wondered if he knew something I don't.

Philip SEOmoz is a great help for local and in our firm we have a saying we use with every new client. If you only have a little to spend, wait on everything else and let us get local tight for you. We have a local coordinator who stays on top of local and insure we get it right. On moz there are several who have a ton of Local knowledge and as an associate, Miriam, is invaluable. You can also read Mike Blumenthal, etc. for a ton of data. Hope it helps, best to you and your clients.