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I presume the other countries are using the same language--if that's the case, then the next question is: is anything on the page going to be different for countries #2, #3, etc.? If the answer is "no", then you can use rel=canonical on the pages for countries #2, #3, etc. pointing back at the version at your site for country #1. If the answer is "yes" (e.g. the price is different, or the currency is different, or shipping price shown is different, etc.), then set the rel=canonical to point to the URL for the current country's page. In both cases, you'll want to use rel="alternate" hreflang= tags for ALL of the countries....on ALL of the pages.  The idea here is that you're telling Google, on every page, what the other countries' versions of the pages are.  Included in that is the page for the country you're looking at now.  So, let's say you had www.bananas.com and also a version of the site in the United Arab Emirates, www.bananas.com.ae.  You've got pages www.bananas.com/peel.php and www.bananas.com.ae/peel.php.  BOTH of these pages would have: For more info on this, check out Maile Ohye's video here.