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Agree with Alick3000, broad match modified keywords would be far more attractive, and as per link values, nothing would be driven by this process. Using broad match allows you to match a series of keywords to any longtail phrase. Providing the +keywords you use are present, then your advert/adverts will potentially appear. As per +summer +dresses - from Alick300 - this would match both of your longtail ideas and more. e.g. Top 10 highest rated summer dresses Popular dresses for the summer weather. Where can I buy spring/summer ladies dresses blue summer dresses size 10 dresses with a summer print etc As you can see it gives you a much wider target whilst still being specific to your needs. I hope this helps. Tim

Hi there, Thanks for the question. Can I just check something regarding this bit from your question: "My company currently owns five different websites and every day we download a list of for Google crawl errors.I then crawl the downloaded list with screaming frog to double check the redirects to make sure the pages are not 404s." I'm a bit confused because you say you download a list of crawl errors, which would be 404s, but you then crawl them to make sure they're not 404s? Could you clarify this bit? Thanks! Paddy

Hey guys thanks for the reply back to go more in-depth about my problem. We have a lot of 302 redirects on pages from discontinued products. We're getting ding by Google because of duplicate content or broken pages. My theory is applying a no index on our robot.txt files to stop Google crawls to go on those pages. Would Google still crawl on the links embedded on that no index section? Or would Google's crawls completely ignore that part and don't follow any links?

Hmmm - are you referring to a list of keywords that are relevant to each of their clients? EG if they're working with a pet food company, they're tracking "Dog food", "cat food", etc.? Or are you referring to agencies that track an index of general competitive keywords to see how SERPs are changing over time? EG "credit card consolidation", "payday loans", "Women's heels", etc.?