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It will fully depend on the purpose of each page. In the example case you mentioned, that will be the best solution, but canonical tags =/= noindex tags. I would only suggest using canonical tags if there's a large amount of similar content between pages. For noindex, I generally don't use them unless I specifically don't want a certain page to be indexed (highly-targeted PPC landing pages are a good example) - you usually don't want to deindex pages without a reason/goal. If there's lots of duplicate content issues on your site, here are two possible options for cleaning them up, from most ideal to least: Identify duplicate pages and revise the content itself so that it's sufficiently unique. Remove all noindex and canonical tags unless they were already in place for another reason. Use canonical tags to consolidate two or more pages. This will essentially act as a 301 redirect while still allowing users to view the canonicalized pages if they come across them. Your 'best' page of the group shouldn't have any canonical tag on it. This approach should only be used for duplicate content-related issues, not as a substitute for proper redirects if that's what the situation calls for. Either way, I would remove the noindex tags from your pages unless they were specifically put there for a reason. If you've noticed a bunch, make sure there isn't a toggle or checkbox in you CMS' admin panel that is adding it by default to new pages. Good luck!