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Personally, I would agree with you an opt for the following option: clone.com/Apartments/New-York?price=30&size=100 I don't think it matters whether that section of the URL is readable to everyone. I would actually say that anyone who has a technical background would find the URL above easier to change than the other one, as having /'s in the URL almost symbolised different directories rather than a parameter (that's how I would generally interpret it anyway). I think in the grand scheme of things, It's going to make little different as you don't want the additional sections to actually be indexed in the search engines. Like Gary correctly pointed out, you can setup 'URL Parameters' in GWT and I think that's your best option. There's more information about that here - http://googlewebmastercentral.blogspot.co.uk/2011/07/improved-handling-of-urls-with.html You could also use robots.txt to block the parameters in the URL but this depends on whether the search engine crawling your website chooses to use it. Hope this helps! Lewis

Is the widget page a straight translation of the blue widget page? And I assume the yellow widget page is the same as blue, just yellow. I am not sure I'd do an hreflang on the yellow one in that case. If widget is a different page than blue widget, this won't work well and I assume in the future you might get in trouble for it.

Hi Peekabo! This is Megan from the SEOmoz Help Team.  Unfortunately, OpenSiteExplorer does not support https at this time.  Sorry about that!  This also means that any metrics that are gathered by our Mozscape Index (the index for OSE) are going to be for the http version of the site, which includes Page Authority.  We hope to support https sites in OSE at some point, but it's probably still a ways out.  We'll update this feature request  thread as soon as this feature is available, so you can keep an eye on it:  https://seomoz.zendesk.com/entries/20770156-open-site-explorer-to-crawl-https If you have any other questions about our tools, feel free to send us a message to help@seomoz.org. Cheers!