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I try to not leave content along for "never" as it's good to watch page performance. Since search engines change their algos and keywords can grow more competitive, I don't feel the need to constantly update my content for "freshness," but I do look at performance and change if I'm not getting the results I want. I'm not a news site, it's not a blog and we aren't always adding or changing products, so I take freshness with some grain of salt. Because a page works well at a certain place in time doesn't mean it always will and being proactive can help keep it steady.

I expect that the brand Clarins and the link is important to follow for google.