Welcome to the Q&A Forum

Hi Pano 1)  what may be the cause of some rank declines?  ~  there are literally so many possibilities as to why your rankings have dropped, impossible to have any realistic idea without a site history brief and a full analysis. Have a think as to what changes, if any, have been made recently, such as new content, content removal, lost links, new competition, site restructure, redirects...  the possibilities are (almost) endless. A 'decline in traffic' can be attributed to a decline in rankings, there is often a correlation that exists, however that's just one factor out of so many, so is likely to be a more heavily weighted factor or even more likely, a combination of different factors that have caused a drop in rankings.  More to the point, it's the drop in rankings that will likely cause the drop in traffic, though not always. 2)  how do I bring them back up when the indexed page is the homepage?  ~  there are a few changes you could make, the first one I'd suggest is looking at your site structure and perform some Housekeeping. From what you've described, you are correct, it's (usually) not at all feasible or realistic to target 1 page (the homepage in your case) for a variety of different keywords.  It's lately been deemed a Frankenpage when that does happen, as in one page trying to be the jack of all trades, ends up in an ugly mess and can be detrimental.  Check out a Whiteboard Friday Video entitled "Mapping Keywords to Content for Maximum Impact". So the answer to this question is above;  figure out what page is supposed to serve what purpose, do some housekeeping to ensure that the navigation is easy and logical so that users can find the right page for what they are looking for.  Focus on your Category Pages for those important Yoga keywords that can't be catered for on the homepage yet are still very important to be found for. I hope that helps, Regards Simon

In my experience, if they haven't replied within a week then they are most likely not going to reply.

I would dich the module and get one that works

Hi Pano, Just to clarify, are you saying that the site ranks well for both the [bolster] and [bolsters] keyphrases, but that only one is showing up in Google Analytics as providing any traffic? Sorry for the confusion. Cheers, Jane

I agree with Alan! Focus on sending link change requests to the highly authoritative sites ( old domains with good link profiles)  that already link to you. Also it would be worth having some sort of social accelerator strategy in place in order to speed up the indexing process. Twitter is a good example! Cheers Ari

Great point. Much appreciated.

I see this thread was from last year, so I am hoping between then and now you have determined  an answer and would be able to advise. I am having the same issue with our consumer sight.

You've made the changes already, without making a note of what you've changed from > to? Well, a) Doh! b) Alan's suggestion of looking for 404 errors in webmaster tools is a decent place to start. Add redirects for anything that's throwing up an error. I would imagine it'll be a heavily manual process if you've already changed them, though I'm not sure what your CMS is capable of or if your new URLs were sufficiently thought through to allow you to create a rewrite rule e.g. if the changes were something like from http://example.com/?id=123&name=product&cat=stuff to http://example.com/stuff/name/123 then you could add just one rule for the redirects

On top of what everyone else has touched on, dont forget to look at the competition and see what they are doing. You should be able to pick up some ideas there.

Within 36 hours it is definitely a timing issue at this point, but cannot say for sure that in the long term it will sort itself out. There are many other things to take into consideration other than just META and onpage optimized content. You would also want to do a high quality informational link building campaign that uses (gracefully) the anchor text "yoga bolster" to this newly optimized page. There is also internal linking you can do that would help re-inforce this directive to Google. w00t!