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A lot of good advice here. Here's some actionable link building you might consider right now. Go find sites/blogs that have good content on the subject of lakes generally and visiting lake communities specifically. I just did a quick search and found: http://daviddempsey.typepad.com/ While this blog doesn't appear to be in action anymore (perhaps contact owner?), there are some decent lake blogs on the blog roll. Start to build relationships/rapport with the bloggers/webmasters/etc at these sites. Perhaps they are in need of good content for their sites. Create something useful for them, and kindly request attribution (which may include a link). I think this might be a good place to start. Good luck.

Thanks! Very helpful. (+1)