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Write the post.  Get a couple of links into it.  Look at where the competitors got their links into their competing page.  Try to duplicate their best links. Go after the primary keyword.  Give it your best shot. You might not rank on the first page after the first month.  But, give it a year... and if your content is really better, I believe that you might move up. ** We can definitely write better content.**  If your content is really better I think you will move up. If you are targeting a high traffic, big money keyword, there will be lots of traffic and lots of money changing hands.  You will get long tail traffic and long tail money.  In time you might hit the big time. It is a mistake not to try this a few times.  You only need one to connect.