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Thanks for this Miriam, I have gone round in circles trying to find answers to this.

Hi John! This is a good question. I highly, highly recommend watching Rand's Whiteboard Friday: https://moz.com/blog/google-may-analyze-evaluate-quality-content-whiteboard-friday This does a better job than I can, in a few sentences, to explain how an individual page of your website relates to your overall brand. I think this is where your thoughts are going with this. Please, watch the video and come back with further questions. In the meantime, what I'll say is that what you are actually trying to do is to build topical authority. So, if your business is a landscaping company serving the San Francisco Bay Area, all of those individual topical pages you are building to represent your service areas (San Francisco, Oakland, Berkeley, etc.) go toward building your overall authority. And, too, of course you can build internal links from your location landing pages to your homepage, if appropriate, but that may not always be the case. Hope the video helps!

Hi Oliver, It might help to think of it this way. Whatever your town is (small or large) that is your local home base. This is the address you'll be using in all of your citation building, the footer and contact page of your website, and in at least some of your website content and optimization, all for the purposes of ranking locally. For any other locations you serve, but where you lack a physical location, you'll be aiming at organic (not local pack) rankings. So, this will have nothing to do with your citations. It will all have to do with service city content you build on the website + additional outreach in the form of social and paid promotions. So, even if your town is small, it's the anchor that proves you to be a local, physical business. It's what proves your eligibility to be included in Google My Business and other citation platforms. It's your best hope of local pack rankings. Everything beyond your city of location is for organic outreach. As for how Google will handle all this, given the user-as-centroid phenomenon, Google will customize local results for the searcher based on his physical location at the time of search. So, you do want to be sure you're making it clear that your physical location is at 'X' so that Google is convinced searchers near there are close to you. Hope this helps, and might like this for further reading: https://moz.com/blog/overcoming-your-fear-of-local-landing-pages

Hey Oliver The only contact information we are looking for is the mailto: email address tag in the source code of a page which is only if we decided to crawl the page. We do index many links without crawling. Also our data is not a live representation of links/domain status as we also could have indexed a link up to 190 days prior. Hope this helps!

Which is? Help yourself why don't you? Please share. 150 per page is deemed spammy. and a pyramid structure is the best for spiders with links flowing through the site.