Welcome to the Q&A Forum

Its not always the person that pays the most that will out rank other advertisers The formula looks like this: CPC bid × Quality Score = Ad score (The highest scores will rank in the top) so what does that mean? Lets say that advertiser A has a Quality Score of 8 and he is willing to pay a max cpc of 2$ that gives him a total of 16 points ( 2$ x 8 quality score) But advertiser B is willing to pay 3$ per bid but only has a quality score of 5 giving him a total score of 15. In this scenario Advertiser A would get the top position. The avg _Quality Score is 5.. if you do a great job with your _Quality Score you will pay less to rank, and visa versa. __ __CTR has a huge impact on _Quality Score - So make sure your ads are relevant, interesting and standing out. ___

yep