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You shouldn't noindex your blog or shop pages.

But I am confused on what you are saying about your blog and shop pages being archive pages. Can you explain further please?

Your login pages will not affect your website's rankings one bit. You don't need to worry about optimizing your two login pages at all and it's okay that they have duplicate titles and content.

As an example, look at Hubspot's login page here, https://app.hubspot.com/login. Their title tag is "Hubspot Login" which makes sense. They don't have a meta description tag. The page has no H1. It is a thin content page.

You're going to see similar results for almost any login page you look at. https://moz.com/login has similar "issues" as well.

Just ignore the tool's recommendations for this type of page.

To continue to rank better for the term "fitness equipment names", you need to optimize the page a little bit better for that phrase and continue to build links to that page.

Here are a few things I'd recommend:

• Change your title tag to "18 Gym/Fitness Equipment Names, Pictures, and Prices for Full-body Strength".
• Add "fitness equipment names" to the content once or twice. I'd probably just change "gym equipment names" to "fitness equipment names" two times because you have the former phrase in the content 6 times.
• Add "fitness equipment" to the end of the alt text of some of the images. For example
• Add a few more internal links from other blog posts to this page
• Go look at all the backlinks to all 10 pages that rank on page 1 for that phrase and try to acquire some of the same links from the same root domains

Well essentially there were 3 major changes that happened at the same time (in Google's eyes): the url change, overhauling your content, and getting rid of the site-wide link from your navigation.

I know you said that the navigation link drop happened a month ago, but you have to remember that no change on your website affects your rankings for good or bad until Google comes back and crawls your page(s) and sees the change.

Some of your main pages probably were crawled within a few days of the navigation change but the majority of pages weren't re-crawled for a few weeks after that change. I can still find some of your pages that haven't been crawled since before the navigation change.

Now, I don't think that the content change is what's hurting you because you added more useful content. Although maybe you have over optimized it a bit for "travel medical insurance" since that exact phrase shows up 48 times.

URL changes with proper 301 redirect implementation can drop your rankings temporarily but my experience has always been to gain back the temporary loss soonish afterwards.

If it were my site, I'd do the following:

• Immediately put back the link pointing to that page in the navigation with the same anchor text it had before
• Wait about two to three weeks after that to see if any ranking recovery has happened
• If no change, I'd drop that exact match phrase several times from the article (then wait for it to be recrawled to assess if it helped or not)
• Then if no change still, I'd test changing the content back to the old page keeping the new URL
• Then if no change still, I'd change the redirect back

My hope is that you'll recover the rankings after just putting the navigation link back.

Good luck

Domain Authority is a Moz algorithm that measures both link quantity and quality.  Google's metric is PageRank. Since Google doesn't show us the PageRank of our pages, metrics like DA can be used as guidelines but you need to know that it is not used by Google. (Read the third paragraph of this recent Whitboard Friday: https://moz.com/blog/seo-processes-easier-increased-pagerank-domain-authority)

But the way you improve your DA or your PageRank is by increasing both the quantity and quality of the links pointing to as many pages of your site as possible. And then you can also use internal links to pass that authority around your website.

Some clarifying questions:

• For the ranking drop, are you talking about the phrase "travel medical insurance"
• How many content changes did you make? From looking at the wayback machine, it appears that you added a lot of content. But the most recent date the wayback machine shows is from March 14th, 2019 so I need clarification on what changes you made in addition to changing the URL.
• Did you change the title tag?
• Did you make a change to your navigation? The wayback version shows you had a sitewide navigation link pointing to the Travel Medical page under the "Plans" drop down but I don't see that on the current site. Was that change just made along with the 301 redirect?
• Did you get rid of any other internal links to this page around this time?

Right now I am seeing that Google has recrawled the new page and has recognized the 301 redirect because when you do a "site:https://www.travelinsurancereview.net/plans/travel-medical/" search, Google lists the new URL in the results and the cached version's most recent date is 2/24/20 at 21:21:18 GMT.

I wouldn't change the redirect back just yet. But I need answers to the above questions before giving you my final opinion.

Here are some quick things I noticed for onsite optimation:

• You don't have any title tags. You need to fix this before anything else. Title tags are very important for onsite optimization.
• I would noindex all of your tag pages. These are low quality pages and don't need to be indexed.
• I clicked on at least a dozen blog posts and didn't see one internal link within the content (links pointing to other pages on your site). You should add internal links where it makes sense.

Also, there is no way around it; you also need to build a lot more links to rank for some of the phrases that your blog posts are optimized for.

Yes, I would noindex them if Wix gives you the option.

There is no need for concern. It's not going to forever taint your site. I've had many pages over the years with no content or with lorem ipsum content get indexed before I was ready to launch. You don't get a penalty, the page just won't rank for anything while it looks that way because it's a crappy page.

You could literally do nothing except add the content that you want to the homepage and when Google crawls your site again they'll put the new content in their cache and everything will be fine.

But you might as well go to Settings > Reading inside wordpress and check the box next to "Discourage search engines from indexing this site" and hit Save. This will add name='robots' content='noindex,nofollow' /> to all your pages and will cause Google to deindex your homepage the next time they come crawling.

Just make sure to uncheck that box when you're ready to launch your website.

Well it looks like links from Pinterest are nofollowed so I would link to the place that got me the highest conversion.

If you are not capturing any sort of email or running a retargeting campaign then I'd send the traffic from pinterest straight to the affiliate link.

But if you are building a retargeting list from people that land on your site and trying to collect email addresses by offering them something AND you are getting more sales because of your retargeting efforts and email blasts then I'd send the traffic from Pinterest to your website.

It appears that hashtags in Wix work just like tags in Wordpress do.

It's best practice to robots noindex tag pages if you are going to use them at all.

I agree with EGOL, if you have the choice, use subfolders instead of subdomains.

I know sometimes, there are development reasons why a company decides to move forward with subdomains. And those can rank just fine too. It's just best to let decision makers know that the SEO department is voting for subfolders.

Also, although I would also be curious to know if a subdomain inherits DA from the main domain, it probably doesn't need to be a part of the decision making process for choosing between subdomain and subfolder.  As EGOL said, "ranking ability and DA are different things", so the DA passed through or not passed through to a subdomain will not be the reason for ranking well or not in Google.

Yes. Create the new product page and make sure to 301 redirect both of the old URL's to the new URL.

Even though you'll have the redirect setup properly, it's still a good idea to change any internal links that point to the old URLs to now point to the new URL.

Search engines still read the whole title tag no matter how long it is. The 50-60 character recommendation comes up because that is what people will see in the SERPs.

I'm all for testing different lengths of title tags to see which version gets me the best rankings for the most phrases that are mapped to that URL along with the highest conversion rate.

I've even tested and kept title tags with 80-100 characters because they performed better for me than shorter ones.

Don't be scared to test title tags. You can always change them back and get your rankings back if the test made things worse. One example: I made a change last year to a title tag that dropped the rankings from #3 to not in the top #100 for the main phrase and so I changed it back. As soon as Google recrawled the page, my rankings came back.

DA is not a ranking factor but it is a nice metric made by Moz to help us get an idea how we're doing compared to our competitors in terms of quantity and quality of links. So having a higher DA doesn't automatically mean you should rank higher than your competitors.

Also, since the EMD (exact match domain) update back in 2012, sites can't rank better just because of the keyword in the domain name if their site authority and optimization isn't great.

My main suggestion for you would be to acquire more backlinks with "dental emergency" as the anchor text (making sure they are linking to the correct page on your site, of course). Obviously, don't over do this and build hundreds of links with exact match keywords in the anchor text but don't be shy about it either.

As an example, one of the owner's of my company has a personal site and I asked him to change the anchor text of the link in his footer to our company's homepage from "Nozzle" to "Keyword phrase - Nozzle".  After Google recrawled that page, our rankings jumped up 10 spots. To be fair, I'm aware that jumping 10 spots while on page 3 is different than trying to go from #4 to #1 though. My point is to not be afraid to use exact match anchor text sometimes.

Also make sure that your page that is ranking #4 also has internal links from other pages of your website pointing to it with the keyword in the anchor text.

Test out things like moving that phrase to the front of your title tag and even trying to get it in there twice if at all possible. These will be tests and can be changed back if your rankings drop, so don't be scared to test. Pay attention to your CTR as well inside of Google Search Console to make sure you don't drop in CTR because of the changes too. Also, test out adding that phrase more times in the content of the page.

Good luck!

Are you wanting to track the changes in rankings on the first page of search results for one specific site or are you wanting to be notified when any change happens in the SERPs?

Either way, you can use any rank tracking tool to monitor your website ranking changes for a list of keywords that you care about.  Some of these tools take screenshots of the SERPs and give you the raw data to be able to analyze any movement for all URL's on the first page of the SERPs.

A couple good rank tracking tools are:

• Nozzle.io (I work here)
• getstat.com (Moz purchased them a year or two ago)

There are also plenty of other rank tracking tools that aren't as robust but will monitor your keyword list just fine. And if all your looking for is to track a few hundred phrases and you're already using their other tools you should just use one of the following:

• Moz Pro
• Ahrefs.com
• semrush.com
• agencyanalytics.com

First, the correct answer for each page is to test different title tags over time to see which version gives you the best rankings for a handful of phrases that are mapped to that page along with the best click through rate.

Second, don't be scared of testing longer title tags. Google still reads everything after the ellipsis.

Third, I'm a fan of putting more keywords in a title tag wherever possible (or at least testing it). So for example, on a page that talks about drupal development services, I would test a title tag like, "Experienced Drupal Developers - Drupal Development Company & Services for Los Angeles, San Francisco, New York - Brand Name".

Now to answer your questions specifically:

1. Should brand name be last in this structure? Does it matter? The length of this is obviously causing truncated Title in search results, so which is more useful?

• I always push to put brand name last because it doesn't help rankings or CTR (in most cases) to list it earlier. If a client is adamant about it, then I let them have their way.

3. Is using a keyword intended for site ranking like "Web Services", "Digital Agency", "SEO Specialist" useful for every page to have or damaging? Is this cannibalizing that keyword?

• I believe it is a waste of precious title tag space to include these words on all pages because there is only one page you are trying to rank for "Web Services", for example. It's better to include more focused keywords that are relevant to that specific page in the title tag than these generic terms. In my example title tag above, that page is now going to rank better for all of the following keywords:

• drupal developers

• drupal developer

• experienced drupal developers

• experienced drupal developer

• drupal development

• drupal development company

• drupal development services

• experienced drupal development

• experienced drupal development company

• experienced drupal development services

• and all these phrases with those city names attached as well

5. Is having multiple locations on every page title helping, hurting, or neutral

• It's probably neutral. I would suggest testing with and without them and monitor your rankings for the local terms to see if it makes a difference. Typically if it's only 1-3 locations, I don't have a problem throwing them in at the end to where they won't even be seen by a human because it'll be truncated. But again, test, test, test.

I just did a site:boxesmaker.com search and Google has indexed around 100 pages of your site. The specific URL that you included is indexed as well. Sometimes you just need to wait a day or two for Google to get around to indexing your new pages.

After looking over your site's situation, I have a few comments and suggestions.

Many times I see that not following a keyword map precisely, is part of the problem. What I mean is that you should have a keyword map that lists all your URL's and assigns keywords to each URL. You want to be very clear which page you are trying to rank for each phrase. The map then guides all of your optimization efforts including: title tags, page content, alt text, internal link anchor text, backlink anchor text (although don't over do it), etc.

Your site is doing mostly just fine following a keyword map but it could do better when it comes to the divorce phrases.

Current homepage optimization:

• title tag's first main keyword focus is "Orlando Divorce Attorney"
• title tag's second main keyword focus is "Family Law Attorney"
• breadcrumbs on all 30 navigation pages use "Orlando Family Lawyer" as the anchor text to point back to the homepage
• logo alt text is "Orlando Family Lawyer" (keep in mind the logo links back to the homepage from every page is the first link in the code of every page linking to your homepage even above the main navigation)
• "family law" shows up 15 times in the content
• "orlando family lawyer/law" shows up 3 times in the content
• "orlando divorce attorney" shows up 12 times in the content
• alt text for both images in the main content area is "orlando divorce attorney"

Current Divorce page optimization (https://www.affordablefamilylawyer.com/orlando-divorce-lawyer/

• title tag's first main phrase is "orlando divorce attorney"
• title tag: doesn't contain second main phrase. But does add modifier words "experienced" and "dependable"
• breadcrumbs from 5 divorce subcategory pages use "orlando divorce lawyer" as anchor text
• "orlando divorce attorney" shows up 5 times in the content
• "orlando divorce lawyer" shows up 4 times in the content
• anchor text in main navigation is the word "divorce" across the whole site

Suggested changes based off of the above bullet point lists:

• Homepage title tag changed to something that focuses more on the "family law/lawyer/attorney" phrases like: "Distinguished Family Law Attorney - Orlando Family Lawyer - Sean Smallwood" (You can continually test different title tags over time to find the best one that helps you rank high and gets the best click through rate)
• change alt text of one image to "orlando family law attorney" and the other to "orlando family lawyer"
• make sure to include "attorneys" and "lawyers" at least once in the content and any other modifier words that go along with "family lawyer" terms that this page should rank for
• Divorce page title tag change to "Orlando Divorce Attorney - Experienced & Dependable Divorce Lawyer in Orlando, Florida"
• Don't make the word "Divorce" in the navigation clickable but in the drop down menu add a link to the Divorce page with the anchor text "Divorce Attorney" or "Divorce Lawyer" (whichever one you want to rank the most for
• From within the content of the homepage, link the phrase "divorce attorney" to the divorce page

Other suggestions:

• go through all of your blog posts and make sure any existing links link to the proper page based off of the anchor text and the keyword map.

• Example: https://www.affordablefamilylawyer.com/average-cost-of-divorce/ links to homepage with anchor text "the average cost of a divorce case" which is what this post is optimized for, not the homepage. So I'd remove that link and link some "divorce attorney" phrase from this page to the Divorce page.

• add more internal links from within your blog posts using the right anchor text to the Divorce page and other pages your working on

• deindex your blog tag pages and archive pages (this is easy to do in wordpress)

Obviously track your rankings for all your keywords and to monitor what effect these changes have to the divorce phrases and the family law phrases at the very least.

Finally, these suggestions all assume you want the Divorce page to ultimately rank for divorce phrases and not the homepage. If after making these changes, the Divorce page doesn't rank as high as the homepage did and the homepage no longer ranks, it'll probably be because the homepage has more backlinks, and therefore, authority. In this case, I'd actually consider optimizing your homepage for the divorce phrases and pushing that to page one while still link building to the divorce page and then down the road trying again to get the divorce page ranking. That's all assuming that your divorce page will have a higher conversion rate from site visitor to call-in/form fill out. But if your homepage converts the same or better, maybe you just push that page because it's already top of page 2. But keep in mind that it could hurt your family law phrases if you push the divorce phrases too much on the homepage.