Questions
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Getting Connections to Follow LinkedIn Company Page
Richard and Vadim have some great points. I'd also look into an email marketing campaign to highlight some notes about LinkedIn and profile what and how your company uses LinkedIn to engage with Groups, updates, industry news, etc. Hope this was helpful to compliment the other ideas. Patrick
Social Media | | WhiteboardCreations0 -
Have Google Shopping show site listings instead of Amazon and eBay listings
Hi Carl, Are you using the same information in your feeds that are being sent to Google, Amazon, and Ebay? If not, that could be a reason your Amazon & Ebay listings are outranking your primary site’s listings. If you are sending the same information, the reason may be because you need to increase your product bids. Products in a very competitive category with low bids will have a very hard time gaining exposure because they’re ranked so low. Try increasing your product bids until you start seeing your primary site’s listings outrank the Amazon & Ebay listings or rank beside them in the SERPs. Regarding your second question, you actually don’t want to remove any listings from the Amazon and Ebay store fronts. Removing the listings will only decrease the amount of coverage you’ll receive on the SERPs and lower your traffic. If you keep the listings on Amazon & Ebay, you’ll have three times the coverage (the Amazon listing, Ebay listing, and your primary site’s listing). Yes, you’ll be paying Amazon and Ebay the costs associated with those clicks, but you’ll still have an ROI that’s better than no ROI at all. Also, your account could be under a random review. We’ve been seeing this happen to various accounts in the past few weeks. You can read more about it here. Hope this clarifies some things!
Conversion Rate Optimization | | CPCStrategy1 -
Are Keywords Dying?
This is an advantage of being in-house, I think. When our buyers add new product lines, the spreadsheet of products goes through me and I give the names and descriptions a once-over to make sure they seem sensible and searchable. It's very rare that I actually take the time to optimize title tags -- really only on high-margin items with potentially high search volume. Then the products are uploaded and it's right from the start. As for going back to optimize products that have already been uploaded, that's a daunting task when you're staring down thousands of products. I'd only prioritize that if the product pages aren't getting any traffic whatsoever.
Search Engine Trends | | CMC-SD0 -
Holy Redirects
Carl If you check through Everett Sizemore's pro webinar about E-comerce SEO, he covers the correct way to set up of Megneto for ecommerce, from memory he also offers some additional resources you can check out. i think its around 45 mins in. http://www.seomoz.org/webinars/ecommerce-seo-fix-and-avoid-common-issues Hope that helps
Technical SEO Issues | | JustinTaylor880