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Hi there! Tawny from Moz's Help Team here. You can read all about how we're calculating those CTRs over in our Help Hub, here: https://moz.com/help/guides/keyword-explorer/keyword-metrics#organic-ctr I hope that helps clear up some of your questions! If there's anything else we can help with, just give us a shout at help@moz.com. Cheers!