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It's not always about CTR.  My 1-3 results still get 650% better conversions than anything I do with Paid.  Google are certainly taking clicks from top positions and I'm seeing my number one positions getting less clicks.  interestingly this is not having any effect whatsoever on the bottom line. What I do see is when I overtake my competitors they start advertising like mad in the Top Ads for those keywords.  But this also doesn't seem to have much of an effect on revenue. I am trialing something new on the mobile.  If you think about it when you type in a query on the mobile you're always going to see the number one ad result first. It's different from desktop where you can kind of completely ignore the ads and look straight at the map for local or the first organic position.  But for Mobile 100% of searches see that number one position and there's nothing else on the screen. So I'm putting together a 'branding' exercise where I focus on getting that number one position for all my keywords and seeing how this affects conversion rates. I wouldn't get too obsessed with click through rates.  Especially with google messing with the layout of the serps so much.  Focus on the bottom line and ROAS.  And I can tell you for nothing that getting in those 1-3 positions is pure gold no matter what the naysayers say about reducing click through rates. Organic is also 100% the best way you can spend your time and effort and budget.  There's been some big changes recently with (I believe) rolling out previously collected rankbrain data.  I don't think it's real time learning.  I think google collect data, test it and roll it out.  And they recently did that so sites with real quality are now picking up a great deal more search.  So the playing field is levelled against the little guys. Ads will always have their place for offers and immediate stuff - although since you can get a quality page indexed in 3 minutes these days and change a title and meta in a couple of days, I think ad words is still only a moderately good way of spending your budget.  But i'll report on how my mobile thing progresses.  I have great hopes for it.

I have a question!  Did you solve this problem? I saw on your page https://www.theis-vine.dk/vin-fra-frankrig/champagne/ that you continue to have keyword stuffing. It is visible with a single search on the page (see Image 2 attached)! Moz On-Page Grader sees only 22 instead of 32, anyway is it keyword stuffing. Is it important to me if you fix the problem! And it is important for me to understand if this keyword stuffing really hurt in SEO ranking. I always fix this problem but now I have a problem with a non-plural keyword. Thank you! Wait for your feedback. lRcx9 lC9VS