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To add on to Andy's advice, imagine yourself using a website--are you more likely to engage in something that has a wall of text or do you prefer to see something that you can interact with as necessary? I'd recommend using your most important keywords in the h2s and using the expandable content areas for UX. That way, you're getting the best of both worlds.

Hi Ikkie, Thank you so much for your prompt reply.  We had already done a website audit on well-known sites in the target country and language and as you mentioned, most well-known sites go down your suggested route.  However, our concern is that most well-known sites do not always adopt on page seo best practice  or in some cases even need to based on the brand equity they enjoy so not sure if we should follow this benchmark or is there a better structure .

Hello, you need to have pages setup in the page optimizer. Insert a url along with a keyword you want to optimize for. After you have your first page optimized you will be able to access related topics based on a list of keywords you could possibly rank for. on the page optimization tab click discover. Then click the url you want to see related topics on. Click related topics and you will see a list of keywords. There will be a graph showing likely hood of ranking. To the far right is an drop down arrow. Here you will find urls to posts written that rank for a particular keyword. hope that helps!