Welcome to the Q&A Forum

Thanks, great tool!

HI Dariusz, Hopefully I understand your question correctly. Let me answer each in turn. 1. If I understand correctly, you're asking if text contained within elements like tabs is viewed the same as text clearly visible on the page. For the most part, Google will easily crawl and index this text, but keep in mind that Google tends to place more weight on body text above the fold than text place in other areas of the page. That means that content within sidebars, pushed to the bottom of the page, or hidden in navigation, while important, probably doesn't count as much in most circumstances. If putting the text there makes sense to your visitors, by all means go ahead and do it. On the other hand, if you're doing it for SEO reasons, you might be asking for trouble. 2. Depends on the context. If it is a footer link with off-topic anchor text, then Google will possibly devalue the link. On the other hand, if the medical company writes a glowing blog post about their great printing company, then the link will likely carry lots of value and Google will consider it highly relevant. Most likely, your link will fall somewhere in-between. The best links are unique (not-sitewide) Surrounded by relevant text (not just a bunch of other links) in the body of the text (not the footer, bottom of the page or sidebar) on a relevant page with anchor text varied from other similar links to your URL My favorite blog post of all time: http://www.seomoz.org/blog/10-illustrations-on-search-engines-valuation-of-links Hope this helps. Best of luck with your SEO!