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This is great article. I am trying to build video tutorial for Magento SEO, i think this could be helpful.

Hi Nic, When you say that only 107 pages have been indexed, is this in your SEOmoz Crawl Diagnostics? It can take a week or so for all of your pages to be crawled fully, so don't panic too much. There are two ways are knowing what pages have been indexed by Google: 1. doing a "site:" search in Google e.g. site:mydomain.com. This will display results only from your web page. Take a look through and make sure all of your major pages are displaying. 2. Google Analytics (only if your site has been around a little while). Change the date range to all time. Then go to Traffic Sources > Sources > Organic and then change the primary dimension (which is a link just above the grid of results) to Landing Pages. The number of rows displaying roughly correlates to the number of pages that are ranked, and have received an organic entrant. Hope that helps. Matt

Doh....so obvious about the hosting slash domain item. Many thanks for your help guys.

As long as you have otherwise good content on your pages, I would think it highly unlikely to cause you any problems. We do it all the time (we're an online newspaper) and adding highly relevant videos increases the time that readers stay on a story. For example, we added some 2-3 minute videos to popular stories. Adding the videos more than doubled the on-page time.

Thanks for the insight guys. I think I am resigned to the fact that doing this white hat is going to be a bit of a slow burner. It will be an interesting one to see grow though as the site is more or less a blank canvass in terms of link profile. Trying to figure out a good strategy to beat the spam sites  (and occasional authentic site) will be a good challenge.