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Using link research tools I was able to find out you have approximately Backlinks 569K with only Ref Domains 1K that is not a great ratio. One of the things I think that is extremely important that you know in conducting research on your site using builtwith.com I was able to find out that you have different canonical's for three of your four possible domains https://www. https:// http://www. http:// This is something I noticed when looking at your site and has a lot to do with link equity all of your redirects are pointing to different URLs with different canonical's https://i.imgur.com/hJz4w1o.png This is an excellent tutorial on how to force HTTPS using Nginx or Apache https://kinsta.com/knowledgebase/redirect-http-to-https/ if you need a lot of help with this stuff Kinsta also a very good WordPress hosting company **If your web server is running Nginx, ** server { listen 80; server_name nightwatchng.com www.nightwatchng.com; return 301 https://nightwatchng.com$request_uri; } If your web server is running Apache, RewriteEngine On RewriteCond %{HTTPS} off RewriteRule ^(.*)$ https://%{HTTP_HOST}%{REQUEST_URI} [L,R=301] You can also just use  plug-in but I recommend not using plug-ins if you don't have to this one's very lightweight https://wordpress.org/plugins/really-simple-ssl/ you may also need to use redirect rules like this one https://www.aleydasolis.com/htaccess-redirects-generator/ https://www.aleydasolis.com/htaccess-redirects-generator/www-to-nonwww/ <ifmodule mod_rewrite.c="">RewriteEngine On RewriteCond %{HTTP_HOST} ^www.nightwatchng.com$ RewriteRule (.*) https://nightwatchng.com/$1 [R=301,L]</ifmodule> A similar tool for nginx https://www.scalescale.com/tips/nginx/nginx-redirection-www/ Redirect non-www to www for all your domains Place this code inside your server block {}: **return 301 $scheme://$1$request_uri ;** The full example in a server block {} to: server { server_name "~^www.(.*)$" ; return 301 $scheme://$1$request_uri ; } Redirect www to non-www Redirect www to non-www for a single domain Place this code inside your server block {}: return 301 $scheme://mysite.com$request_uri; Example: server { server_name www.mysite.com; return 301 $scheme://mysite.com$request_uri; } https://support.cloudflare.com/hc/en-us/articles/218411427-Page-Rules-Tutorial https://support.cloudflare.com/hc/en-us/articles/200170536-How-do-I-redirect-all-visitors-to-HTTPS-SSL- https://kinsta.com/knowledgebase/redirect-http-to-https/ Hope this helps, Tom PS (I really wish there was a way for this tool to save a draft because I just wrote a very long reply and it's gone. Either way here is a shorter version of what I had written before.) hJz4w1o.png