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Hello James It is getting harder. Certainly, speed isn't easy in a competitive market If your site is local there are many options If national or global it is harder. Try finding a few related blogs and offer a guest post that has a single relevant link to your site. Also do one press release each week, about something you are doing. Try to write something groundbreaking on your blog and then write a press release about it, then go to twitter and Facebook and other bookmarking sites and do a good post there. Find related blogs that allow comments, with a related post and comment on the story. Find strong related blogs that you can find contact details for, and email or (gasp)phone them to see if they are interested in collaborating and might link to your great story. Also ask them what floats their boat, so you can write other stories they will link to. That's a little bit more than being stuck with reciprocal links This should work for any site, if you have great content