Questions
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Should you ever change your anchor text ?
Hi Jennifer, Great question! Thanks for writing in. Generally, I don't like to ask for any specific anchor text. You can see why in this WhiteBoard Friday I did here: http://www.seomoz.org/blog/high-value-tactics-futureproof-link-building-whiteboard-friday While it's nice to have a mix of SEO friendly, anchor text links, the problem (as Omar pointed out) is that it creates patterns that search engines can easily detect which heightens the risk of an over-optimization penalty or filter. DA and PA are calculated independent of anchor text, so the drop you saw hopefully had nothing to do with your "link correcting" and was instead likely a natural fluctuation in these metrics. I wouldn't worry too much about the links you already changed - unless you notice your rankings and traffic drop. If this happens, you may need to go back to those webmasters on your hands and knees and ask them to change it back. Otherwise, the best strategy you can pursue is to build new links to boost and balance your profile... naturally.
Link Building | | Cyrus-Shepard0