Welcome to the Q&A Forum

It is better to have them in order but they do not need to be. You will come across the terms, exact, phrase and broad in SEO a lot. Lets say you have optimized for “Bridging loans” Exact is best this is when someone types in “Bridging loans” Phrase is next, it is when someone enters “I need a bridging loan for my house” Broad is when some one enters “I have got bridging or my loan” All things being equal, if someone has the text A B C on their site and you have C B A, you would both expect to rank for ABC, but of cause they other guy will beat you.