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Thanks Tom. This answers it.

I would call it a great startup... simply fascinate me! Ok, I checked your link profile and it seems clean, websites SEO areas are not weaker... just a suggestion if there is a possibility try to shorten your URLs as it will gonna hurt you in the longer run! Problem: I didn’t really figure out the exact problem but I am sure that there is no penalty case or something.... I believe you should continue to do what you are doing and after some crawls it is going to be back on 3 to 4^th pages from several different key phrases.

Thanks David!