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Let's understand your case, first of all, there are many factors involved in ranking a website. Some of them are internal and others are externals. Based on your comments you want to rank your site Target Location: UK Target Keyword: Dog Breeds Target page: https://www.mypetzilla.co.uk/dog-breeds On page Optimization Score: 89 ( You can check this on Moz Pro > On-Page Grader) With this information, the first thing that you need to check is who is ranking for that keyword in that location, you can do that using several tools like Moz, Ahrefs, Semruhs or Ubersuggest. Moz Keyword Difficulty: 46 Which is not easy, not impossible but is for sure that is not easy Volume: 30K -70K Ubersuggest: Keyword Difficulty: 46 Volume: 90K Ahrefs: Keyword Difficulty: 56 Volume: 60K Based on what I see you're competing in a strong and competitive niche so the first conclusion that jumps to my mind is that you need to change your target keyword for that page. But let's keep digging in your problem. Now let's analyze your target page https://www.mypetzilla.co.uk/dog-breeds **Moz Link Explorer Report ** Page Authority: 32 Domain Authority: 31 Linking Domains: 42 Inbound Links: 1.5K Ranking Keywords: 1 But all this information is useless if you don't have something to compare it. On your Keyword Explorer Tool, you can see the top 10 websites ranking for that keyword and that location Keyword Explorer > Enter Dog Breed > SERP Analysis These are the first 3 results, but I will strongly suggest you that check for your self all the reports in your own **Moz Pro Account ** 1- https://dogtime.com/dog-breeds/profiles Page Authority: 50 Domain Authority: 70 Linking RDs To Page: 199 Linking RDs To Root Domain: 18,393 2- https://www.petwave.com/Dogs/Breeds.aspx Page Authority: 44 Domain Authority: 54 Linking RDs To Page: 129 Linking RDs To Root Domain: 4,642 3 - https://www.purina.com/dogs/dog-breeds Page Authority: 44 Domain Authority: 64 Linking RDs To Page: 51 Linking RDs To Root Domain: 12,564 As you can see there is no a big mystery here, in fact, is very simple You are not competitive enough These are my suggestions Just face the truth, you can't compete with what you have right now mainly because your site is too weak Change your target keywords. Look for long tail keywords with lower competition level such as dog breed finder Run a link building campaign, and I'm not talking about bu..-shit links that you can buy on Fiverr or some  bu..-shit PBN links that can rent or buy for pennies. Cheap Links=Cheap results Optimize your technical SEO, I mean you really need to take care of that. Just to give you an idea on a quick audit I found 4,230 results on your internal pages to build internal links using dog breed anchor pointing to your target page I hope this information answers your question if you consider my answer helps you don't forget to mark it as a Good Answer Regards and have a great day