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**...develop a plan and coach me by phone to implement. **

That's exactly what I need. I find one SEO technique and that leads me to another and another  and..... it goes on and on until my focus starts to wain. And I'm normally a fairly focused individual!

You make some good points.

I'm throwing the idea out there. The products I carry I am knowledgeable and enthusiastic about. It's the SEO I'm diving into which is throwing me for a bit of a loop. I'm feeling there is so much information out there that it's hard to slog through it on my own.

Finding an SEO to guide me and showing me how to do the work would be a great scenario. For example, the ability for my site to convert...I'm not sure where to begin to improve something like that. Google A/B testing is a start I'm looking into it . I'd be happy to entertain the cost of an SEO who would be more of a guide than a doer. I'm open to all possibilities.

Thanks for your input,

Gary