Welcome to the Q&A Forum

We're running TV, radio, and print ads for them. The content for the TV and print ads come from the parent company, and we customize them to fit the local market. We also handle the local SEO for them and run their citations through Moz Local. They do PPC, but it's ran by the parent company. They're also pretty good about getting reviews for Google+ and other review sites.

a year ago i had a realated search to "webdesign" with the brand name. So when you searched for Webdesign then you got the brand name in the Searches Related section. That happend because nearly every site had Webdesign in the title-tag, and the most links to the pages had the title as anchor - so they had webdesign in the anchor text. (The brand name never appeared in suggest when u typed in webdesign)  When u search for the brand the competitors popping up to. As well as Webdesign. The competitors never moved away, it just poped up more related search querries. So it is not usefull to spent the time on that topic. (possible but not so usefull in that case) I think that popping competitors are not so bad, if you are the better one But tell that a client..

Telling someone there's no such thing as a duplicate content penalty is misleading. While it may not officially be called a "duplicate content penalty," you can get penalized for duplicate content, and not protecting yourself from it opens you up. So when someone suggests to clean up duplicate content, it's bad form to butt in and imply that there's no need, since no such penalty exists. That's all I was trying to say. Won't spam this thread anymore discussing it.