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So what if the keywords I want to add to my campaign are already in my master list of 453? If I add them again under the campaign's "Add & Manage" will there be duplicates?

Thank you, that helps. I did have a follow-up question. How do I ensure the keywords I'm adding are being added to my campaign? I'd like all 453 to be tracked under this particular campaign and can't figure out how to "link" them. It appears as if adding them under "Add & Manage Keywords" only adds them to my total available keywords and not the specific campaign.

There are a wide variety of factors that make up Google's algorithm, which means it's difficult to pinpoint exactly why your specific blog pages aren't showing up. However, my first thought is that your query is too broad. Here's an example:

Pepsico is an internationally recognized company with a successful blog. Their blog pages are also indexed and presumably receiving good traffic. But if you search "Pepsico Blog," you're going to run into the same thing you're seeing. Instead of individual blog pages, you'll get their homepage, blog subdomain page and other more general search results. What you won't see is a specific blog post on, for example, their latest innovation projects.

Your individual blog pages are competing for the general search query "Fundsindia Blog" with other pages that Google deems more relevant to the searcher. If your homepage and blog subdomain are showing up first, that's a good thing. I would concentrate more of your efforts towards optimizing your individual blog pages for long-tail keywords, or post-specific topics/questions.

My "Tracked Keywords" total under "Add & Manage Keywords" does not match the total for "Keywords Showing" on the main "Rankings" tab. Why is there a difference? For example, I have 453 tracked keywords attached to my campaign, but under the "Tracked Keywords Overview," there are only 254 listed. I'm sure there's a simple explanation but I can't find it anywhere!

There are a wide variety of factors that make up Google's algorithm, which means it's difficult to pinpoint exactly why your specific blog pages aren't showing up. However, my first thought is that your query is too broad. Here's an example:

Pepsico is an internationally recognized company with a successful blog. Their blog pages are also indexed and presumably receiving good traffic. But if you search "Pepsico Blog," you're going to run into the same thing you're seeing. Instead of individual blog pages, you'll get their homepage, blog subdomain page and other more general search results. What you won't see is a specific blog post on, for example, their latest innovation projects.

Your individual blog pages are competing for the general search query "Fundsindia Blog" with other pages that Google deems more relevant to the searcher. If your homepage and blog subdomain are showing up first, that's a good thing. I would concentrate more of your efforts towards optimizing your individual blog pages for long-tail keywords, or post-specific topics/questions.