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Thanks for the details. So, if you have at least one physical store in each of the provinces, the best bet would be to create a landing page for each of these stores, and put content on it that uniquely serves that region, including but not limited to: Name, Address, Phone, Thorough driving directions Photos Reviews from customers for that store Links to your local listings social profiles for that store Content highlighting unique factors about that store (regional inventory, events, specials, tips for the region, etc.) By creating these landing pages with each of your stores as the focus, and by ensuring that most of the content on them is unique, you should not have any concerns about duplication. However, if there are regions you are targeting where you lack a physical store, that's a different scenario. If that's the scenario, what are your goals for those location-less regions, and what would be the reason for serving them different content for one region than you would for another?

Hi there, Sam from Moz's Help Team here! I'm afraid that given the way we collect localised SERP data, it's only possible to track keyword rankings on a more specific level - you would need to enter specific cities. It isn't possible to track on a provincial level. Sorry about that! If you have any other questions, just let me know!