Questions
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Are links in sponsored articles juicy?
These sites don't pass the juice that they may have once passed as it become such an easy way for people to pay to get hundreds, even thousands of backlinks in a matter of a couple days without even having to distribute quality content articles. I can't confirm what amount of juice they might pass as I just don't know, but I'm confident it's not the full amount that you might get if say BBC News picked you up outside of a sponsored article. Reason being, in my opinion, is that these sites have just become littered with press releases that are not of much quality (not all, but most). And Google has recognized this and is dealing with it appropriately. In all honesty, who actually goes to http://ezinearticles.com/ to read the articles? Not me. But people just use it to try and get a million backlinks; meanwhile, Google has completely stripped the site of passing any PR externally. Same as its done with Craigslist and other classifieds websites. So, in my opinion, don't exert too much energy on these kinds of releases. They can help get you a wee bit of recognition as it never hurts to get your name out there one way or another, but you're not going to see any significant increase in traffic, if any at all. Your best to focus that same energy on creating relationships with companies that compliment your site, and vice versa. Hope that helps. Marc
Link Building | | THB0 -
Have we been penalised?
Agreed. Search engines geo-locations tools are based off IP address, so if your work, for example, has a server located in another country, that could throw off your results. Take my server at work, it's based in the US while I'm in Canada. I usually check things like that on my Blackberry to get a non-biased result (usually). Another thing to keep in mind is if you're logged into a Google account your results could also differ as Google will try and serve you biased results based on your browsing preferences. You can also append &pws=0 to any given Google search results URL to disable personalized results, ie. http://www.google.ca/search?aq=f&gcx=w&sourceid=chrome&ie=UTF-8&q=property+in+spain&pws=0 So, logout and append the &pws=0 as shown above to ensure you are getting the most unbiased results possible (of course, you're still going to be geo-targeted by Google, but unless you have several proxy's, there's nothing you can do).
Search Engine Trends | | THB0