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Your question is quite convoluted, so I hope to answer it correctly :-). My first thought when reading your question was: "Why do they want to associate two so different set of products?". I mean, I fully understand that you are moved by SEO consideration, but - honestly - SEO should not enslave business considerations and logic. Widget and Gears are two totally different kinds of products and, especially, they have very different kind of buyer personas. In other words: the buyer personas targeted by the widgets website not necessarily are interested in gears. Plus, also on an entity level, there's no connection between widgets and gears, hence also for Google would be hard to start understanding for what entity set is relevant the website if it is not presenting itself as a broader ecommerce store. So, strategically, I would not start with SEO (bear with me...) as the main channel for the new gear website, but on branding, creating a dedicated website in a dedicated unique domain name. Hence, I'd create campaigns to support the launching of the new website and line of products, so to create a solid backlink profile from the start, which will obviously help in rankings. Said that, I would take advantage of the visibility of the Widget website for announcing the new Gear one (I suppose the widget site has a news section and an About Us section, under which you can create a landing page explaining what other "companies/websites" are part of the "Businesses company owning the Widget website".

Hey there! Sorry for any confusion about this. Your monthly data reports are a summary of your weekly collections, so we need to have at least 21 days worth of campaign activity within a single calendar month in order to compute the monthly roll-up. June will not have a monthly data roll-up for this reason, but you should see July data come through in the early days of August. I hope that clarifies what's happening!