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Great answers.   Thank you for taking the time.

Hi All
I have been using Moz for about 3 months now and love the tools and support.   I have been working really hard on seo improvements, fixing lots of coding errors and adding content to my site.   My last 3 keyword reports have been very disappointing.   I have lost rankings in many of my keywords and some have been ranked very well for years. (talking google)  I see only 2 factors that have changed.  1. My 'improvements' and 2. the google update.    As everyone knows seo is very time consuming and I am so disappointed with my site going backwards after such a dedicated focus.   An example would be the keyword 'christmas return address labels'.   I am not even ranked in the top 100 and the last report put me down 50!

Here is a link to my category page for funny christmas cards for another example:

http://www.stonehousecollection.com/cards/funny-christmas-cards.html

BTW I sell greeting cards and I am so frustrated that Zazzle seems to dominate every keyword and google shopping result.  It seems they are gaming the system.

P.S. If you are an seo professional I would be interested in your services as well.

Thank you