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Some more ideas: Track miles taxied and give bonus free miles Refer a friend and get free miles SEO: ask them to leave a review after they got a ride SM campaign: selfies in the taxi (#supertaxi or something) I guess my general train of thought is to trade social media engagement for free taxi fares.. get people talking about the service and how easy it is to use. Fun project, enjoy

Just adding to what the others have said, but there could be a number of reasons: WMT is slow You actually lost the links The links aren't being redirected properly, i.e. multiple hops, no redirect at all 302's and other redirection CAN actually show up in WMT, you'll see it listed as "via this intermediary link.... The advice the others gave is solid, you'll need to double check with some kind of HTTP response code tool to check. Please supply a URL. Cheers, Dave

Hi Mark, Yours is a really interesting point. Have a look at this post, from Ana Kravitz, which I suggest you to read, I believe you will find some of the answers you are searching for. http://www.akravitz.com/tag-track-social-media-traffic-for-google-analytics/#comment-106132 Cheers from an almost sunny day in southern Spain.