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Hi Jason, Like Thomas and Sean, I think a lot of BuzzSumo. It's a product many brands have come to trust for content ideation and insight. I think it has the most value as a tool to see what content types you might want to consider for your vertical, in addition to helping you better discern what competitors are doing that you aren't. For me, BuzzSumo is a great starting place, especially for brands who're eager to nail three key elements of content marketing: What content is performing best across the web, and why? What content is performing best in our vertical? What types of content performs best? I'd certainly recommend giving BuzzSumo a try. It's an excellent product.