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Thanks for input Gianluca! I've actually seen that deck before, I'll definitely give it some more attention, especially in my content planning stage. Since asking the question I've delved around some options and found the following free tools for what I need (which is mainly the persona research stage of my content marketing strategies): Google Display Planner - get demographic data and interests/topic suggestions based on keywords; very nice to have for the incipient phase in persona development Google Analytics - the Demographics and Interests recent additions help test and improve your existing personas with data from your own visitors; becomes better as you get more traffic Social Mention - their Top Keywords column allows you to see what words are usually associated with your keyword on different channels; it only shows you top 10 keywords, but then again it's free

If I understand correctly,  by adding multiple categories to each product, you should get the search functionality your looking for.  Both systems allow the products to be tagged with multiple categories.   I'm sorry that I'm not terribly familiar with the technical side of either system, but both are easy to use and all the products (and variations) seem to be indexed by search spiders. Definitely check them out!

Would you feel of will comfortable sharing the URL either here or in a private message. a screenshot perhaps of what you would like it to look like? A screenshot of what you have now. I built many blogs and have followed the Advice given  on copyblogger.com  it has not steered me wrong yet. http://www.copyblogger.com/wordpress-setup-mistakes/#more-30398 What you're doing is adding a parent category or page? You can add new categories and subcategories as shown below, however you will want to link to every one of them meaning each one has its own page without a / category/ sub/ You want examples/category/tag/ That will do what you are wishing the subcategory to do however it will do it in a much cleaner and better way for your blog. http://www.wpbeginner.com/beginners-guide/how-to-add-categories-and-subcategories-to-wordpress/ I get what you're saying now your WordPress structure is set to use categories and subcategories http://www.copyblogger.com/wordpress-setup-mistakes/#more-30398 Mistake 3: Too many categories, not enough tags This is a really common error that even proficient content publishers can make — especially once your site starts to outgrow its original purpose. It’s easy to just assign another category and dump posts into it, but that starts to create a very cluttered category structure. This is where tags can step in to do the job of tying together your posts. Think of it this way: Categories are best for segmenting your content into broad sections. Tags help further refine and filter each post into specific sub-sections. Category Sub category 1 Sub category 1 New Category Sub category 1 Etc. http://wordpress.org/tags/subcategories Would you like the categories to show up as URLs or would you like them to show up simply as a choice inside of the main URL? My reason for asking is not due to URL structure so much as how your blog will operate. I also want to ask you what framework you're using? My reason their different ways of going about things on different frameworks is I am sure you know. I'm sure that you've gotten rid of the category Uncategorized right? http://wordpress.org/extend/ideas/topic/automatic-building-sublevels-menus-using-subcategories http://wordpress.org/extend/plugins/sub-categories-widget/ http://stackoverflow.com/questions/11594678/wordpress-categories-linking-to-subcategories Would be more worried about burying my links using the subcategories for every subcategory you create Google's going to have to dig a little deeper I would suggest building pages instead of categories I understand in certain instances that is not an option. However if using subcategories I would need to know if you want them to be shown? If yes you may use tools like this http://wordpress.org/extend/plugins/sub-categories-widget/ Or http://yoast.com/showing-subcategories-on-wordpress-category-pages/ I would be very wary of doing that but I to understand if you want to essentially categorize your information. Maybe SEO Hosting Etc. Make them into tags not subcategories. I hope what I've written makes sense. And I had to do some research I do everything on WordPress myself so if I could see a screenshot pictures worth 1000 words as they say. Sincerely, Thomas

Hey Mike, Apologies if i pronounced your name incorrectly. In answer to your questions: 1. Do both. The review on the site will bring in longtail traffic for the client and the link from the competition or secondary review will pass more authority back to your site. 2. That's a tricky one- what is the local language? In the first instance I would use advanced operators that alow content submissions or have communities around your product. FOr example: intitle:write for us "beauty" or use the wildcard to search for lists "top*Beauty Blogs [local place name]" 3.Why not contact a local beauty school and ask them to trial the product? Or sponsor a prize giving/ award ceremony/study group/sports team and get them to link back to your site. 4. This depends on the scenario, if you link is on a blogroll with 100 other links all using keywords to link then this is bad .But if your site is on a blogroll with a small amount of quality sites, this is fine. Link Building is like your diet, everything is fine in moderation.