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Hey there! Sam from Moz's Help Team here! To get you started with that, I'd recommend you take a look at the keyword research chapter of our Beginner's Guide to SEO. I’d also check out these: Moz Academy: Keyword Strategy Moz Academy: Keyword Research A Step-by-Step Process for Discovering and Prioritizing the Best Keywords Diving for Pearls: A Guide to Long Tail Keywords Back to Fundamentals: 6 Untapped Keyword Sources that Will Boost Organic Traffic On Keyword Explorer, here’s the Help Hub guide to the tool, and this video series which goes through its main features and metrics: Getting Started - take a tour of our newest keyword research tool! Importance Score - this video goes into greater detail about how it functions in KWE Understanding the Metrics - more detail on how KWE metrics are determined Keyword Suggestions - more on how you can use this tool to refine or expand your keyword list SERP Analysis - what can I do with this data I hope this helps! Let us know if we can help with anything else!

What framework does your website use? WordPress? Just install Yoast SEO if it does and you will be set. This will integrate the social apis. You will also be able to validate your site for pinterest and google search console among others.